Shanghai International IP Licensing Industry Expo 2026 will take place from March 12 to 14, 2026 at the Shanghai New International Expo Centre, featuring 230,000 sqm of exhibition space. As Asia’s leading IP industry event, it brings together over 1,000 global IPs and more than 30,000 derivative products spanning animation, film, gaming, fashion, museum cultural IPs, and art. The expo highlights new synergies across licensing, product development, and consumer markets, attracting international brands including Disney, Doraemon, Ultraman, and top Chinese institutions like the National Museum of China. This edition will also host the 2026 Shanghai International Culture Creativity Products Exhibition (CIPE), with 330+ brands and 30,000+ professionals expected. A comprehensive schedule of conferences, live streams, industry awards, and roadshows will run in parallel, making this a must-attend event for businesses seeking innovation, licensing partnerships, and market expansion.
Range of Exhibition
- IP Zone:
Showcases intellectual property across cartoons, film & TV, gaming, tourism, mascots, character IPs, art, fashion, automotive, entertainment, and museum cultural IPs. - Derivative Products Zone:
Covers theme parks, retail malls, toys, stationery, publications, VR/AR, home décor, apparel, food, jewelry, amusement equipment, electronics, educational products, and accessories.
Target Audience
Retail buyers, brand licensors, product manufacturers, cultural and creative industry professionals, entertainment and media companies, e-commerce operators, museum and art curators, toy and apparel producers, animation and gaming developers, investment and trend analysts.
